What is prohibited in real estate advertising?

In real estate advertising, it is prohibited to indicate preferences or limitations based on certain characteristics such as race, color, national origin, religion, sex, familial status, or disability. This prohibition is rooted in fair housing laws, which aim to prevent discrimination in housing practices. By adhering to these regulations, real estate professionals help ensure that all individuals have equal access to housing opportunities without bias.

Including property features and benefits, using local market trends, and promoting open house events are all acceptable practices in real estate advertising. These elements serve to provide consumers with valuable information about the properties and can assist them in making informed purchasing decisions. Therefore, the prohibition specifically against indicating preferences or limitations is crucial for maintaining fairness and equity in the housing market.