In internet advertising, where must the licensee's contact information appear?

In the context of internet advertising in real estate, it is essential for the licensee's contact information to be prominently displayed on the home page or first screen seen by users. This is in compliance with regulations and best practices that ensure transparency and accessibility for potential clients. By placing the contact information in a prominent position, the licensee facilitates easy communication and strengthens trust with prospective buyers or sellers browsing the website.

This requirement serves a dual purpose. First, it ensures that users can quickly and easily reach out to the licensee with inquiries, leading to a more user-friendly experience. Second, it aligns with legal standards that mandate clear identification of real estate professionals in their advertising efforts. By having this information visible right at the start, potential clients are not left searching for ways to contact the licensee, which can enhance engagement and lead to better client relationships.